The top brass came quickly to the point. They had recently started or acquired a magazine called Astounding Science Fiction. Other magazines were published by other houses, but Street & Smith was unhappy because its magazine was mainly publishing stories about machines and machinery. As publishers, its executives knew you had to have people in stories. They had called us in because, aside from our A. B. Dick rating as writers, we could write about real people. They knew we were busy and had other commitments. But would we be so kind as to write science fiction? We indicated we would.
They called in John W. Campbell, Jr., the editor of the magazine. He found himself looking at two adventure-story writers, and though adventure writers might be the aristocrats of the whole field and might have vast followings of their own, they were not science fiction writers. He resisted. In the first place, calling in top-liners would ruin his story budget due to their word rates. And in the second place, he had his own ideas of what science fiction was.
Campbell, who dominated the whole field of sf as its virtual czar until his death in 1971, was a huge man who had majored in physics at Massachusetts Institute of Technology and graduated from Duke University with a Bachelor of Science degree. His idea of getting a story was to have some professor or scientist write it and then doctor it up and publish it. Perhaps that is a bit unkind, but it really was what he was doing. To fill his pages even he, who had considerable skill as a writer, was writing stories for the magazine.
The top brass had to directly order Campbell to buy and to publish what we wrote for him. He was going to get people into his stories and get something going besides machines.
I cannot tell you how many other writers were called in. I do not know. In all justice, it may have been Campbell himself who found them later on. But do not get the impression that Campbell was anything less than a master and a genius in his own right. Any of the stable of writers he collected during this golden age will tell you that. Campbell could listen. He could improve things. He could dream up little plot twists that were masterpieces. He well deserved the title that he gained and kept as the top editor and the dominant force that made science fiction as respectable as it became. Star Wars, the all-time box office record movie to date (exceeded only by its sequel), would never have happened if science fiction had not become as respectable as Campbell made it. More than that Campbell played no small part in driving this society into the space age.